The Hershey Company is sorry but not sorry Proving his competitive spirit in front of the Super Bowl, the company on Friday, January 31, crushed a Guinness World Record set two weeks ago by rival Mars Wrigley
It’s now official, Hershey says the world’s largest chocolate-peanut bar, Reese’s Take 5, weighs more than 5,943 pounds fanfare as a pep rally “Are you guys ready to start this party,” shouted Anna Lingeris, Hershey’s senior communications manager and Reese’s brand ambassador As Guinness adjudicator Michael Empric declared the world’s largest layered peanut butter, caramel, peanut, pretzel and chocolate confection, the group erupted into cheers and applause With that, the Queen’s “We Are Champions” echoed through the room
Confetti floated down #ReesesTake5 threw shade on Snickers with the Guinness Record for the largest chocolate nut bar
pictwittercom/Kn6jQvFjpx— Sue Gleiter (@sgleiter) January 31, 2020 Not only did Hershey beat the record, it also used the opportunity to throw some shade at Mars
Earlier this month, Mars took the Guinness title for the largest chocolate nut bar weighing more than two tons “It’s in the spirit of competition
We saw them do that and we were like, ‘Hey we’ve got a chocolate and nut bar that tastes better,'” said Kaylee Dugan, Hershey spokeswoman READ MORE: Top 9 flavors of Hershey’s Kisses, including Cafe Moka and Chocolate MeltawayThe Snickers announced at The company’s Waco, Texas plant contains 1,200 pounds of caramel, nuts and nougat and nearly 3,500 pounds of chocolate
Mars said it was using the bar to promote a Super Bowl commercial The “Fix the World” commercial is a spoof on the old Coke Classic hippie ad and shows a giant Snickers being dropped into a hole in the ground as thousands flock to the area in the song Hershey’s took no time to respond with their own public relations stunt
It also aired a Super Bowl commercial for Take 5 during the third quarter of the game The ad takes a humorous look at the fact that Take 5 is “the greatest candy bar you’ve ever heard of” It starts in an office cubicle where a man exclaims he has never heard of a bar as his co-worker, Trish, starts eating oneTheir conversation erupts into a series of cliches that end up being true
What, you were born yesterday?” and so on Dugan said the employees spent five days building a bar made by layering materials and coating the bar in chocolate
Bars will be cut and distributed to employees of the Hershey Company The world has Michael Nolt, a member of Hershey’s R&D team, to thank for the idea
Bar first debuted in 2004 “Reese’s love workers
They love the brand,” Dugan said The spirit of record breaking is quite competitive – and before game day, @reeses took the Snickers record for the world’s largest chocolate bar 😍🍫😛 https://tco /wp67qbskdR pictwittercom/fh2q9PIWPc— GuinnessWorldRecords (@GWR) 31 January 2020 Thank you for visiting PennLive
We need your support
Please consider supporting our work